Saul Bass: His inspirational life (1920-1996)

Saul Bass studied and graduated in New York. After graduating he started as a freelance designer and eventually moved to Los Angeles where he formed the design group Saul Bass Associates (from 1981 this association was known as Bass Yager Associates). Among his clients were Quaker Oats, AT&T and United Airlines (for the logo design of both companies refer to to the next blog: Saul Bass' works). His major skills involved elegant, robust and immediate symbols, many times distinctive from his contemporaries, which eventually developed a complex meaning. A distinctive feature was the reduction of graphic elements to an extent that paper cutouts were very simple in their design (an example of this is Anatomy of a Murder). 

Advice to design students from Saul Bass himself:

Modern Design inspired from Saul Bass:

Till this day, whether internationally or subconsciously, designers continue to follow Bass' style in graphic design terms. Here are some examples of designs inspires by Bass work:

Ad campaign for Allstate Insurance, designed by Leo Burnett/Chicago. The uneven colours and graphic shapes imitate the way Bass would make use of graphics that look as though they'd been cut out of paper.

Such poster campaign for Santa Casa was designed by Young & Rubicam, promoting a blood donation campaign.

Title sequence for the film Catch Me if You Can filmed in 2002 by Nexus Productions.

Reference

Beazley, M., Aynsley, J., eds., 2004. Pioneers of Modern Graphic Design: A Complete History. London: Octopus Publishing Group Ltd.