Saturday 3 August 2013

Stefan Sagmeister

Stefan Sagmeister was born in Austria in 1962. After studying in Vienna, in 1985 he won a scholarship to the Pratt Institute which is in New York. Sagmeister collaborated with Leo Burnett and later with Tibor Kalman after which he established his own studio in New York (1993) Sagmeister Inc. Sagmeister is known for his CD cover designs for the music industry which were considered to be precise, at times rebellious. Some of his clients are the Rolling Stones, Pat Metheny and David Byrne. 

The Happy Show was Sagmeister's first museum show which was held (2012-2013) in the United States. It presented works from various artistic sectors which included info graphics, film, sculpture, print and interactive installations.


Video: Stefan Sagmeister

-- http://bcove.me/uopciids


In this image, one can se that the designer make use of photography. There is also a combination of the agricultural theme with the variety of fonts used. Such fonts are mainly placed on one part of the whole design. The largest title "HURRY!"is of the same colour of the chicken's leg (infect the letter 'Y' found in the title is very similar to the chicken legs).  


Like the image discussed before, here we find a combination of photography and typography with different fonts and sizes created. Their is also a synchronisation between the photos and the first and last letter of the title: while one tongue is part of the letter  'F', the other tongue is part of the letter 'E', having said that the side borders of the main title are developed from the first and the last letter itself.


Although in this image, the item presented is 3D, the chair is built after joining together a number of typographic fonts which is very interesting. The structure of such chair is primarily traditional which can be easily noticed from the material used (cane).


Reference

Livingston, A. I., 2003. Graphic Design and Designers. London: The Thames & Hudson.

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